Wondering where to start when trying to get your head around this social business collaboration malarky?
When people ask me what I do, and I tell them I work in the social business collaboration industry, they usually respond with a blank look. As soon as I mention “It’s similar to Facebook” they nod knowingly.
Most folks have a Facebook account, or if they have decided not to open one, they instantly understand what it means. Facebook is ubiquitous. It’s everywhere and so should be your business information. You shouldn’t be constrained by firewalls (the security that stops un-authorised users accessing internal organisational information) and what device you’re using. For a business to be successful, people want, and need, access to information when it suits them. Not when it suits the IT department.
For people to understand what we’re doing we need to talk to them in language they understand, which maybe very different to the words we use.
Instead of “taxonomies” and “folksonomies” use “tags” and “categories” “that help user find information quickly and easily.” Simple language that everyone can understand. And if they still don’t get it – show them. We all have different learning styles, and what works for one person doesn’t work for everyone. We’re all unique, so treat everyone differently. One size doesn’t fit all.
What does Enterprise 2.0 mean? It means collaborating within your place of work, communicating and sharing stuff. That’s what it means.
There are many blogs available that outline social business and collaborative approaches, including how it’s done, why it should be done and what the benefits are of doing it.
Some of my favourites include;
Check them out. They won’t bamboozle you with jargon – they tell it how it is, in simple speak; just like me in fact.