An Intranet is actually LEGO

Yes; you read that right.help-us-build-our-new-intranet

I love this blog post by digitalworkplace, that has used an imaginative way to engage users to describe what the component parts of a perfect intranet should be. By using LEGO blocks.

We have all had experience of LEGO, either in our childhood, or because of our own children, so to use these familiar and wonderful learning toys to get users to explain what an intranet should mean for them, is simply inspired.

My recent personal experience of building LEGO with children over the past couple of Christmases has renewed my awe in this fabulous toy. But hats off to Ernst Decsy at UNICEF, for this approach which presumably allowed the users who got involved to release their inner child, whilst also providing some great insights.

As Ernst points out “The Intranet is not something that’s made out of stone, it’s made out of lego”

And the conclusion to all this fun? Users want;

  1. content (38.3%),
  2. social (19.7%),
  3. collaboration (17.2%),
  4. news & events (16%),
  5. activity (8.8%).

With thanks to Ernst for reproducing his content. © digitalworkplace

#intranet

 

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Twitter grows by 40%

twitter logo

So Twitter usage is growing faster than Facebook or Google +, globally according to a new study.

What are we to make of this “revelation”?

My first thoughts are “what will this mean to business social media and collaboration?”

In reality, probably very little in the short term. After all, most companies are still awaiting the arrival of an effective micro-blogging, or other social media tools internally to supplement the more traditional communications methods. Whilst more organisations have an intranet of some description, and most are still in different stages of maturity, very few have really embraced the value offered by social business, according to Nielsen; although these numbers are increasing – albeit slowly.

This doesn’t come as any surprise to me to be honest.

Whilst the intranet industry advancements are swifter than other disciplines, and can be measured in dog years, it seems to me that only the more innovative communication leaders who are willing to consider on-line discussions and accept feedback in an open and collaborative space, will help drive their organisations to be even more successful.

Who would you prefer to work for? A “secretive” company that merely “tells you things”, or a forward thinking organisation that engages with its people on a regular basis?

It’s a no brainer surely?

New approach, new opportunities.

groupm logoHaving left the BBC behind, last March, I went to work for GroupM, which is the parent company for six advertising media companies.

I was responsible for deploying social business collaborative software (Jive) to all the agencies and during my time there, learnt lots of new things and really immersed myself into the world of social collaboration. I had a great experience and thoroughly enjoyed myself working with a great group of people and got to understand how social business software (SBS) can help to change the way a company communicates internally.

I’ve now moved on again and am currently looking for a new opportunity to transform a company’s intranet from a primarily static entity, into a social space whereby all employees can easily find people, experts and information using an interface that’s not only intuitive but also fun to use.

This new approach will improve efficiency in organisations, so if you’re looking for someone to help you transform your intranet, then please get in touch.

You can get me on 0784 213 9463 or edwardm@btopenworld.com

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