An Intranet is actually LEGO

Yes; you read that

I love this blog post by digitalworkplace, that has used an imaginative way to engage users to describe what the component parts of a perfect intranet should be. By using LEGO blocks.

We have all had experience of LEGO, either in our childhood, or because of our own children, so to use these familiar and wonderful learning toys to get users to explain what an intranet should mean for them, is simply inspired.

My recent personal experience of building LEGO with children over the past couple of Christmases has renewed my awe in this fabulous toy. But hats off to Ernst Decsy at UNICEF, for this approach which presumably allowed the users who got involved to release their inner child, whilst also providing some great insights.

As Ernst points out “The Intranet is not something that’s made out of stone, it’s made out of lego”

And the conclusion to all this fun? Users want;

  1. content (38.3%),
  2. social (19.7%),
  3. collaboration (17.2%),
  4. news & events (16%),
  5. activity (8.8%).

With thanks to Ernst for reproducing his content. © digitalworkplace




Twitter grows by 40%

twitter logo

So Twitter usage is growing faster than Facebook or Google +, globally according to a new study.

What are we to make of this “revelation”?

My first thoughts are “what will this mean to business social media and collaboration?”

In reality, probably very little in the short term. After all, most companies are still awaiting the arrival of an effective micro-blogging, or other social media tools internally to supplement the more traditional communications methods. Whilst more organisations have an intranet of some description, and most are still in different stages of maturity, very few have really embraced the value offered by social business, according to Nielsen; although these numbers are increasing – albeit slowly.

This doesn’t come as any surprise to me to be honest.

Whilst the intranet industry advancements are swifter than other disciplines, and can be measured in dog years, it seems to me that only the more innovative communication leaders who are willing to consider on-line discussions and accept feedback in an open and collaborative space, will help drive their organisations to be even more successful.

Who would you prefer to work for? A “secretive” company that merely “tells you things”, or a forward thinking organisation that engages with its people on a regular basis?

It’s a no brainer surely?

Social media

Some years ago – probably six, I was having dinner with friends when the conversation turned to social media – or “social meeedja” as we called it then. My dinner partners didn’t really know what it was, and to be honest neither did I. facebook-logo

As I outlined my understanding of what I thought it was, it became patently obvious that I actually knew very little about it, but I did know that Facebook was around and people had started to use it. I opened my account on 18 September 2007, but hadn’t really used it much, as not many of my friends had accounts, so it was all somewhat boring back then to be honest.

One of my fellow diners got quite agitated when I suggested that within the next couple of years, social media would be everywhere and anywhere and that most people would be involved. She stated something along the lines of  “I’m far too busy to use such nonsense and it’s not going to last.”

Skip forward a few years and I wonder is she’s now using some social media channel(s) to communicate and keep up to date with her friends? I have no idea, as she’s no longer a friend of mine, but if she was on Facebook back in 2007, she probably would still be.